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Senior Manager (f/m/d) – CRM

International Executive Recruiting – IER, http://www.ier-network.com is an executive search company dedicated to helping organizations to find the best executive management professionals in Germany, Europe and worldwide. The international network with a unique search process gives IER an edge over many other executive search firms.
We are seeking for our international client a Senior Manager (f/m/d) – CRM.
  • Be an integral part of the global marketing & strategy team and contribute to accelerate change and to make our customers succeed
  • Opportunity to be part of and support our journey to excellence in global market & customer activation and our transformation towards a customer obsessed and data-driven organization
  • Opportunity to influence and guide our marketing & sales activation strategy by building and driving insightful data driven recommendations based on customer lifetime value, ROI analysis, benchmarks of excellence, machine learning and predictive data modeling
  • Digital marketing performance KPIs design, building, monitoring and reporting across B2C and B2B businesses, with close alignment to sales and ongoing alignment to multiple B2C&B2B business and supporting functions
  • Design, building and management of integrated digital marketing, marketing automation and sales automation performance KPI at any level: campaign, regional, global, ExCo
  • Global B2C and B2B data strategy build-up to support businesses and markets in boosting overall marketing & sales campaigns performances, effectiveness and revenues
  • Global/business/regional level ad hoc consulting on data insights and campaign data strategy
  • Manage and resolve key data issues involving quality, consistency, privacy and growth
  • New marketing automation cloud data model design, maintenance and consulting to fulfill cross-channel activation ambitions
  • Economics/statistics and/or digital marketing background with very strong cross-channel customer and consumer activation data analytical and planning skills
  • Min. 8 years of proven data planning & analysis experience, ideally within large companies or key CRM agencies
  • In depth professional knowledge of B2C and B2B marketing & sales automation dynamics, systems, processes, database and analytics platforms
  • Familiarity with SaaS marketing automation tools, BI tooling, analytical techniques, marketing automation data modeling, data predictions, LTV modeling and DMPs is key
  • Proven experience in managing complex, big and multiple databases and multi-channel campaigns and programs at B2C and B2B level (database marketing/loyalty/demand generation marketing)
  • International background, able to manage multiple stakeholders in different countries and contexts
  • Excellent quantitative and analytical skills combined with the ability to interpret business challenges from non-technical individuals and translate into analytic and data requirements or strategic recommendations
  • Fluent English language skills, German would be a plus


  • NRW
If you are interested in this position, please send me your CV (including your salary expectations) under: http://bit.ly/35SRpVE

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