International Executive Recruiting – IER, http://www.ier-network.com is an executive search company dedicated to helping organizations to find the best executive management professionals in Germany, Europe and worldwide. The international network with a unique search process gives IER an edge over many other executive search firms.

We are seeking for our international client a Senior Manager (f/m/d) – CRM.

ASSIGNMENT DESCRIPTON:

Be an integral part of the global marketing & strategy team and contribute to accelerate change and to make our customers succeed
Opportunity to be part of and support our journey to excellence in global market & customer activation and our transformation towards a customer obsessed and data-driven organization
Opportunity to influence and guide our marketing & sales activation strategy by building and driving insightful data driven recommendations based on customer lifetime value, ROI analysis, benchmarks of excellence, machine learning and predictive data modeling
Digital marketing performance KPIs design, building, monitoring and reporting across B2C and B2B businesses, with close alignment to sales and ongoing alignment to multiple B2C&B2B business and supporting functions
Design, building and management of integrated digital marketing, marketing automation and sales automation performance KPI at any level: campaign, regional, global, ExCo
Global B2C and B2B data strategy build-up to support businesses and markets in boosting overall marketing & sales campaigns performances, effectiveness and revenues
Global/business/regional level ad hoc consulting on data insights and campaign data strategy
Manage and resolve key data issues involving quality, consistency, privacy and growth
New marketing automation cloud data model design, maintenance and consulting to fulfill cross-channel activation ambitions

ABOUT YOU - YOU HAVE:

Economics/statistics and/or digital marketing background with very strong cross-channel customer and consumer activation data analytical and planning skills
Min. 8 years of proven data planning & analysis experience, ideally within large companies or key CRM agencies
In depth professional knowledge of B2C and B2B marketing & sales automation dynamics, systems, processes, database and analytics platforms
Familiarity with SaaS marketing automation tools, BI tooling, analytical techniques, marketing automation data modeling, data predictions, LTV modeling and DMPs is key
Proven experience in managing complex, big and multiple databases and multi-channel campaigns and programs at B2C and B2B level (database marketing/loyalty/demand generation marketing)
International background, able to manage multiple stakeholders in different countries and contexts
Excellent quantitative and analytical skills combined with the ability to interpret business challenges from non-technical individuals and translate into analytic and data requirements or strategic recommendations
Fluent English language skills, German would be a plus

PLACE OF WORK:

NRW

If you are interested in this position, please send me your CV (including your salary expectations) under: http://bit.ly/35SRpVE